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  • Welcome to Steven Taylor Mentoring

    Steven Taylor Mentoring has been established to answer a need from a specialist group of photographers who would like to attract high fee paying clients who seek out a more compassionate approach to the philosophy and business of wedding photography.

    Within the wedding photography industry there are a number of associations, societies and privately run training schools that offer training to fledgling wedding photography businesses. Through research, we have been unable to find any that teach meaning in wedding photography. The emphasis is almost always on the surface attributes of individual photographs.

    Steven Taylor was trained in traditional wedding photography in the seventies but, by the end of the eighties began to question the integrity of recording a wedding by contriving poses and re- creating moments for the camera. Following an academic, fine art and documentary career Steven has introduced meaning into the world of the wedding photographer. The result is a highly sort after business. Steven is now one of the UK’s most successful wedding photographers with weddings being commissioned all over the world. His approach is unobtrusive and narrative led.

    We understand that it is more difficult to approach wedding photography in this way than it is to “learn by numbers” and follow a list of stock poses. Wedding photography is a very popular business to be in at the moment. There are literally thousands of wedding photographers in the UK and more appearing every day. Now, more than ever, it is important to stand out from the crowd. Documentary wedding photography is difficult to get right but with guidance and training, can give a business the “stand out appeal” that is essential to compete in a very overcrowded market place.

    It is not enough to see and make great images and albums. A successful business needs clients and each client needs to deliver maximum profits. Steven Taylor Mentoring is fortunate to have the help of Megan Henshall, Megan has worked with some the UK’s most successful wedding and portrait photographers and comes from a background of high end retail marketing and sales. Megan has an understanding of how to create a powerful brand, pricing to attract customers in the high spending sector of the market and sales assisting without the need for high-pressure techniques.

    We don’t disregard the technical either. Camera techniques and an understanding of how to read light are of vital importance in documentary wedding photography. Josh Taylor is Steven’s son and was brought up with photography. Although he is only 25 himself, he was developing prints when he was six, standing on a chair to reach the developing trays. Josh studied contemporary photographic practice at Northumbria University and is currently studying film criticism at Edge Hill. He works with Steven, not as a second shooter but on equal billing, on their weddings. He also looks after the workflow at Steven Taylor Photography. His understanding of editing and processing is informed by his background in film photography and his work in the darkroom.

    The one to one (actually it is three to one) mentoring sessions with Steven Taylor Mentoring are designed to transform your business. To short circuit the mistakes we all make when we are establishing new ventures. We understand that if, like other trainers, we make this service available to anyone and everyone the advantage our delegates have will be highly diluted, for that reason we carefully select the businesses we work with.

    If you are interested in having the edge, we would like to talk to you.

Being a professional is about being professional… by Steven Taylor

 

I don’t normally take much notice of the “Rock Star” evangelists that pop up every now and then in our profession; they usually disappear as fast as they arrive. So I couldn’t really tell you what it is they are saying, some may even talk some sense but the nature of their delivery and self appointed celebrity turns me off before they start. I’ll never be a part of their audience.

 

One day last week though, Facebook and Twitter erupted because one of these types had published his plan for World domination that, in a nutshell told us all that wedding photography was easy. All you needed was some cameras, one of his web sites, a few friends, enough knowledge of our craft to know where the “P” button was located and God on your side. Well, without getting into the religious angle of his argument, for all sorts of reasons not least that some may find his statements blasphemous, his idea was irresponsible and ill informed.

 

So, that in mind, I thought I would tell it the way I see it.
Wedding photography is not, or should not be, about fashion. We record fashion but what we produce, which is part service and part product, should outlive ourselves and the subject of our images. We have the very responsible job of recording family and social history. It’s not just a way of making a living. That’s why when some of us say we are passionate about what we do it is credible while others who use the words don’t convince us with their actions.

We have a duty to our clients and future generations to be the best we can be.

I have spoken to great photographers from other genres that say they could never take on the responsibility of photographing a wedding. You can’t go back and do it again if it goes wrong. It is immoral for anybody to accept payment for any service they are not capable of delivering. That “rock Star’s” answer to if you are not sure what to photograph was to “spray and Pray” and let the camera work out the settings. Well for an inexperienced photographer who has no regard for the result or compassion for the subject that might not appear unreasonable. The writer of the original comment had a very brief career (6 years) in wedding photography himself and the work he produced in that time was questionable.

 

In recent years, probably since digital technology got good enough to use commercially, we have seen an influx of individuals with cameras who are advertising themselves as wedding photographers. Some even get work, but the standard they deliver is not as it should be.

My generation of documentary wedding photographers must take some of the responsibility for this lowering of standards because we questioned the stiff and starchy approach to wedding photography. We sometimes let less than perfect through because we put narrative higher on the list of attributes for a great wedding document… But the ideal has been taken too literally and out of context now. We don’t want to go back to the archaic principles that judged our work before but we do want our images to make sense. The documentary approach has it’s own set of standards that are about story telling, every image counts, one places context for another and meaning is paramount.

There is a world of difference between what we do as documentary photographers and what these “spray and pray” exponents deliver. We consider every image, and the document as a whole. We are not pointing the camera indiscriminately hoping we’ll get something that matters, we watch and observe, we soak in the atmosphere, we look for light and wait until the subject moves into that light and we look for the body language or expression that tell the story. We do all of that with our bare eyes, we don’t lift the camera until we see the moment we have been waiting for. “Spray and Pray” will deliver nothing of significance… try it, but not on somebody’s wedding.

 

Our way of working can only be successful if we are 100% confident with our craft. There is no room for error in this approach or any type of wedding photography for that matter. As I said the documentary style sometimes means we sacrifice photographic perfection in favour of the story, but we must understand the rules in order to break them.

Personally I use the aperture priority setting for most of the time, sometimes manual and occasionally shutter priority. A and S or in the case of Canon, Av and Tv, are similar to manual anyway it just means you are controlling the aperture or shutter and letting the camera work out the other setting. I’m not sure why there is a “P” button on professional cameras. If we leave the camera to set aperture and shutter it will always go for a middle ground that, in an ideal world will give good depth of field with a movement freezing shutter speed. As storytellers we want to be able to use short or long depth of field, fast or slow shutter speeds to create a mood, a sense that will allude to the story we are telling.

 

Amateur photographers used to be obsessed with asking technical questions, “what shutter speed are you using?” Etc. The magazines used to print all the technical data under each picture, they might still but I haven’t read one for a long time. The great photographer and teacher Minor White once gave us as a caption to an image “…For technical data—the camera was faithfully used…” He was very aware of the technique he employed it was just that as an artist he cared more about the message, as a teacher he may have elaborated within the confines of the workshop.

 

Technique is not important as long as it’s second nature, it’s certainly not important to the client unless it’s wrong. As professional photographers we shouldn’t need to think beyond making the image right for the story. We should be able to operate a camera like we drive our cars. When we learned to drive we had to think about when to change gear and when to check the mirror. Now we do all that without a second thought.

Fundamentally, the biggest mistake our “Rock Star” friend made was suggesting that anyone can buy a camera and become a wedding photographer over night. The truth is it takes, study and practice, and I wouldn’t trust anybody to record somebody’s precious memories of their most important day until they have done a fair bit of both.

 

 

show hide 6 comments

paul - fully agree – if you look at AW’s website/blog etc – she even tells people how to set up a DSLR – and only to increase the iso (not open up the lens btw – if the shutter speed goes below 125th – just goes to show that there are still plenty of gullible people out there eh !!

Adam - I think there is a lot to be said for fashion but I would agree that the images we produce need to evoke a sense of timelessness? Fashion and music can help us keep up to date with trends in all industry that is creative as a backdrop.

If fashion is revolving all of the time, is wedding photography in the same pattern?

Ade - Wonderful article & very well expressed. Images that are emotional & timeless, especially so in wedding photography are paramount. it’s all well & good being ‘fashionable’ for fashion sake but I question whether the bride & groom will look back on their photographs in 5 years time & think ‘why DID we hold that plant pot in front of our faces & that moustache on a stick ..? I loved that you mention Minor White, by the way. He is a huge inspiration!

Guy - Great blog! Really enjoyed it and very current in the current marketplace. BTW, I read somewhere that “P” was “Pro” mode !! Ha ha! Very useful mode tho when wifey wants to borrow the camera!

Mike - Exelent sentiment, I find I agree 100%. Anyone who dose not feel the weight of responsability, as a wedding photographer should not be anywhere near a wedding with a camera! Also ever since school I have been anti fashion. The reason for this is that all fashion has a lifespan of a couple of years at best.
Then it usually repeats at around the 20 year mark give or take. In the 80′s, 60s fashion came back in mods and rockers, vespas, rockabilly bands, ect. In the 90s the 70s made a comeback, flairs, afgan coats, Austin Powers. Ect, ect.
Fashion requires, and relies on, “the herd” mentality to thrive.
So when it comes to “Fashion” my preferance is for the clasic, the timless and the slightly understated.
And I sincerley hope that by writing this personal view on the internet it dose not become “Fashionable” :)

Jozsef Weigert - Very good writing, congratulations on it!

How we went about our new look… by Joshua Taylor

We were asked to show a before and after of one of our new portfolio images, you  can see those by clicking Steven Taylor Documentary Wedding Photography.

 

Sorry that it has taken sometime for me to get around to putting this online for you all. We have been busy this week working hard on SEO and a couple of new ideas. One of which, at some point in the near future will be a set of LR actions. Make sure you submit your email address and they will come to you direct.

 

On then to how we went about creating our new signature look. I have already written an article on this blog about the importance of treating every image with the same amount of time, care and effort.

 

When we went about creating a new look for our images we wanted to try and stay as close to our roots as we could, by that I mean we wanted to create something similar to the images we produced in the darkroom when we first started documenting weddings.

 

So here are the basic steps in our creative process, I’m afraid if you want a comprehensive overview of our workflow you will have to get yourselves along to one of our seminars or apply for our mentoring programme.

 

Step 1, RAW

 

Step 2, Basic adjustment-Colour, exposure, highlight control etc

 

Step 3, Conversion to black and white.

 

Step 4, Black and White adjustment, Tonal Curve, Selective Brush exposure, clarity, contrast, etc.

Step 5, Grain and Vignette

Step 6, Final Adjustment phase, Contrast and Tonal Curve.

 

Finally we add a border, export and sharpen for screen.

The whole process took about ten minutes, obviously it varies if the image is particularly tricky, but I really think its worth the effort.  Remember subscribe with the box on the homepage to keep up to date, and to get nice things in your inbox…

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Come and meet us when you are at Focus…

 

 

We have booked a meeting room for a limited number at The Hilton Hotel on the NEC site on Tuesday 6th March, that’s the Tuesday of the Focus on Imaging exhibition at the NEC so a lot of you may already be there.

 

We thought this would be a great opportunity to get to know us and hear something of how we work. There’ll be slideshows, we’ll show you some albums and we’ll talk about what motivates our photography and business philosophy. Josh will show some of our processing and album design techniques while Megan will talk about branding, pricing and selling without pressure.

 

We have set the price of the full day seminar to simply cover costs. We would like to meet some of the photographers who have followed us on here, Facebook and Twitter and on the various forums we have all contributed to over the past year.

 

The fee for the day is just £95 and includes tea, coffee and refreshments as well as a two-course lunch.

 

If you would like to come along send us  an E-mail from the contact page of this site along with your phone number and a good time to call. We will need to take a card payment or BACs transfer when you book.

 

 

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Are you prepared for success in 2012? by Megan Henshall

More and more people are starting their own photography business. Some are launching their new venture as a part time attempt to bring in much-needed extra cash in these challenged times. Others are starting out after losing jobs and finding themselves amongst the long line of recently unemployed.

Whatever the reason, it’s a sad fact of reality that a considerable number will never experience the success they set out to achieve. Some will fall by the wayside. Some will achieve a degree of success, manage to earn an “ok” living, but never really prosper…

However, some will achieve success on the scale that most others only dream of and, what we all want to know is, how do they do it..?

Success 1

 

Well, talent and technical proficiency aside, what you’ll discover if you really take time to study and learn from successful people is that what they possess is self-belief and a commitment to investing time, effort and money in themselves and their business.

They may have business plans, goals and dreams coming out of their ears but, without the willingness to apply themselves, work hard and “pay the price” of success, their hopes and visions would never have come to fruition.

And, when I say “pay the price”, I’m not simply referring to their commitment to the financial costs involved. There’s a cost in number of hours spent and, significantly, an emotional cost too…

Successful people aren’t quitters. When they find themselves against the wall, they dig deep and summon their inner strength and determination to keep on going. They don’t see “failure” as a reason to give in. They simply see it as another example of something that didn’t bring the rewards they’d expected. They learn from it and move on.

Success 2

If you want to succeed, you have to be prepared to face fears, take criticism and grow beyond your own boundaries. It might be a cliché but it’s certainly true that if you keep doing what you’ve always done, you’ll continue getting what you’ve always got !

We all avoid the things that fear us most yet, I know from past experience, it’s the times I’ve scared myself silly, often when I’ve had no choice in the matter, that have yielded the most rewarding, pleasurable and significantly prosperous results !

Success doesn’t come free, or even cheap. If you want to see your dreams and ambitions achieved just ask yourself, are you prepared to pay the price – on all levels.

 

3 Things to Bear in Mind In Order To Achieve Success

 

1 Are You Truly Prepared to Work Hard, Make Sacrifices and Risk “Getting it Wrong” ?

 

Don’t kid yourself. Growing a business is hard work, time consuming and often rather scary. Determination, flexibility and an ability to ask for help when you need it are all essential to your success.

 

2 Choose Your Goals Carefully

 

If you have a vision for your self, your family and your business that you’re not 100% committed to and passionate about, are you really going to give 100% of your efforts to achieve it ?

 

3 Trust Your Gut Feeling

 

If you see an opportunity and instinctively know it’s going to make all the difference, don’t dither..! Gut instinct is vital in business and when you just “know” something is right, can you really afford to miss it ?

Success 3

 

 

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Learning from the History of Photography by Steven Taylor

I have spoken to countless wedding photographers over the years and read and contributed on forums dedicated to the business of photography. I find it staggering that many of those wedding photographers, who claim on their web sites to have a passion for image making, fail to name more than one important photographer that has shaped the medium. Often wedding photographers can only name other wedding photographers as influence. If we as individual photographers, and the profession as a whole, are to move forward we need to understand the past and to look outside of our profession for influence.

It’s well documented that my big influence, as a wedding photographer is Henri Cartier-Bresson. I am a big fan of his images as I am of countless others; but it is HCB’s words that really shape my philosophy. The way I approach wedding photography owes a huge debt to the photojournalists that made the images for the picture magazines that had their heyday after the First World War and before television found it’s way into the majority of homes.

The most popular way of learning about the world in the 30’s, 40’s and 50’s was through the pages of the pictorial magazines. “Life” in the US, “Picture Post” in the UK, “Paris Match” in France and “Stern” in Germany provided the staple, visual information for the common man.

Photographers of that time brought not just news but education about other lives and cultures. Some, like W. Eugene Smith believed that their images could make a difference.

 

 

 “…Photo is a small voice, but sometimes-just sometimes-one photograph or a group of them

 can lure our senses into awareness. Much depends upon the viewer; in some, photographs

 can summon  enough emotion to be a catalyst to thought…”

W. Eugene Smith

 

 

 

 

 

W. Eugene Smith, Saipan, 1944 Copyright Magnum Photos

 

The story-telling methods employed by photojournalists then and now are shared by other media. Essayists, filmmakers, poets and novelists all use similar methods. Photography, after all is just another language, as useful for expression as the spoken or written word. The key, for me, in understanding documentary wedding photography was to stop thinking like a photographer, seeking out stand-alone images and start thinking like an essayist.

 

“…Sometimes there is a unique picture whose composition posses such vigour and richness, and whose content so radiates outward from it, that this single picture is a whole story in itself. This is rare…”

 Henri Cartier-Bresson

 

 

We will use sequences and series of images that contextualise one another to create a coherent story. Just occasionally we will use a single image that can stand on it’s own and is loaded with narrative but mostly we need more than one image to put the story across.

 

 

 

 

 

 

 

Duane Michals, Chance Meeting, 1970

Copyright Duane Michals.

 

 

 

Often, we produce sequences that are about single events but the wedding document (album/slideshow/press book etc.) is a sequence in itself. A good wedding document should have a point of departure, transitional establishing shots and a conclusion that wraps up the content of the whole.

 

 

We usually start our coverage 2 hours before the wedding ceremony but it would be just as valid to begin months before the wedding, even at the point when the couple meet. We could continue our coverage throughout the lives of the couple. For economy and sanity we limit ourselves to the wedding day itself and usually conclude with dancing.

 

 

 

One of the problems we have as wedding photographers is that the standards we have been set by the associations and awards judges are based on the surface qualities of a single image. They are not taking into account meaning or context. They are simply concerned with the formal structure and impact of one picture. In order to produce a meaningful document of a wedding day we need to consider much more and sometimes, an over occupation with the formal qualities of single images will get in the way of producing such a document.

 

There is so much more and I will continue on here in the coming weeks.

 

We have devised a programme of seminars and workshops up and down the UK, the dates and locations will be on here in the next two weeks.

 

 

 

 

 

 

show hide 2 comments

Dennis Stanley - Compelling post, already looking forward to the next one.

Alessandro Iasevoli - Very interesting and meaningful post. I am really tuned with what you say. I live in Italy but would love to follow your seminars and workshop. thanks

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